Service Guard’s mission is to provide appliance repair service that exceeds expectations. Customer service is our first priority, as it encompasses everything we do, including first-rate repairs and repair plans that provide peace of mind to more than 60,000 Service Guard customers.
Our values are those of our parent company, Black Hills Energy, and in turn, those of the entire Black Hills Corporation. We are proud of our employees, and feel they represent what we as a company stand for. There are several key values that have been fundamental to Black Hills Corp.’s success for the past 125 years, and we at Service Guard are proud to call them our own.
At Black Hills Corporation, we emphasize the traits that have contributed to our success in the past, and will be critical to our success in the future.
Vision: We strive to “be the energy partner of choice.” Whether our customers are served by our regulated or non-regulated businesses, we want them to value our service and business relationship.
Mission: Every day, we want to be “improving life with energy.” We produce, market and deliver the vital electricity, coal, oil and natural gas that our customers need. Through our efforts, products and services, we also share our personal energy to strengthen our communities and support growth and development.

Values: We are proud of our employees, and feel they represent what we as a company stand for. There are several key values that have been fundamental to our success for the past 125 years, and there are others that will be vital to our future success. These are the values we feel align us to our vision and are demonstrated by Black Hills employees.
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